• Data & Performance Tracking

  • Data Analysis

  • Call Tracking

  • Lead Tracking & ROI Analysis

• Marketing & Outreach

  • Email Marketing

  • Reputation Marketing (Reviews)

  • Community Involvement

• Digital Marketing

  • Targeted Banners

  • IP Matching

  • OTT (Over-the-Top)

  • Banner Remarketing

• Social Media Marketing

  • Instagram

  • TikTok

  • Facebook

  • YouTube

• Google Advertising

  • Google Local Services

  • Google Business Profile

  • Pay-Per-Click (PPC)

• Traditional & Broadcast Media

  • TV Advertising: OTT, Streaming, Broadcast

  • Radio Advertising: Streaming, Broadcast, Podcast

  • Print Advertising: Direct Mail, Magazines, Newsletters, Billboards

• Budget Creation

• Creative & Content Guidance

• Marketing Strategy & Plan Creation

• Technology & Infrastructure

  • CRM (Software)

  • Phone System (IVR, AI, Set-up)

  • Virtual Office Setup & Operations

• People & Workforce Management

  • New Hire Onboarding & Offboarding

  • Vehicle Maintenance Scheduling

  • Job Descriptions/Recruitment

  • Team Building Programs

  • Compensation Plans

  • Workforce Optimization (org chart creation, management structure, etc.)

• Financial & Operational Planning

  • Operating Budget Creation

  • Outsource vs. Insource Analysis

  • Process Development

• Asset & Resource Management

  • Fleet Management

  • Security: Protecting Company Name & Information, IT Asset Management

• Strategic Business Preparation

  • Organizing Operations to Prepare for Sale

Fractional Marketing Services gives you senior-level marketing leadership without the cost of a full-time hire. We step in as your go-to marketing partner to create a clear plan, manage vendors, prioritize the right channels, and make sure your marketing is driving real, trackable growth. We bring structure, accountability, and consistent execution so you can focus on running the business.

Services offered

• Marketing strategy

• Monthly marketing calendar and campaign planning

• Budget planning, spend allocation, and ROI tracking

• Lead tracking and attribution (call tracking, forms, tags, reporting)

• Vendor management (SEO, PPC, web, social, digital, creative, video, print, etc.)

• Website and conversion improvements (messaging, offers, CTAs, landing pages)

• Brand positioning and messaging refinement

• Local marketing support (Google Business Profile, GLSA, reviews, local listings)

• Build strategy and content for Email/SMS campaigns and customer retention promotions

• Input on performance reporting with clear priorities and next-step recommendations description

• ServiceTitan (Marketing Pro) Proficient: Setup, implementation, and training